We learn everything we can about your business, industry and organizational situation. We do this by interviewing the leadership, team members, customers, partners and sometimes even Board members. The initial assessment is designed to uncover the real and perceived business challenges that are leading to your situation, and even personal pains.
The deliverable from the assessment is a six to nine month improvement plan.
We take our learnings from step 1 and document the current processes, and recommend new and improved systems, solutions and processes. Typically, there are a few collaborative sessions to arrive at the best initial plan.
The deliverable from this stage is an outline of the new recommendations.
Next, we work together to set up the new systems, processes and solutions. For sales teams, this can mean implementing a CRM for the first time, or upgrading from an old CRM to a new one, to writing sales email templates, new presentation decks, or even working with marketing teams on new or improved websites.
The deliverables of this stage can be several as listed above.
If you do not have a sales team, then we identify the correct profile of sales people you require. We help recruit and hire, then onboard the new individuals with our new onboarding package. Then we can provide ongoing training and team coaching.
If you have a sales team, we can assess each team member’s abilities, make recommendations for improve, train and coach to success.
This stage is more iterative. Yet, we will benchmark the status and make periodic measures to assess success.
The culmination of our work together is increased sales and revenue. We love winning as much as you do and enjoy participating in our joint success.
I'm a serial entrepreneur with over 25 years of sales leadership experience. I was a key executive in 4 start-up technology companies growing the revenue from $0 to multi-million dollars.
Two of the start-ups had successful exits. TestDrive, a try before you buy software channel, was acquired by R.R. Donnelley & Sons in less than a year. Audio Highway, a patented MP3 player and audio distribution company, went public in less than three years with a $42m valuation.
I led the sales and marketing teams at Project Insight, a mid-market project management SaaS solution, helping them change from a project-based organization to a SaaS, product-based company.
At PROS, AI pricing management SaaS solution, I was honored to serve as their first female VP of Sales. I turned around an underperforming team, going from $0 to $10m in two years. The same team also closed the biggest deal in company history with $3m in annual recurring revenue from Lenovo.
At Fresco, she grew the sales by 500% in two years. Cynthia uses her process orientation to establish best practices for exponential revenue growth.
Your Career is a Path
Vital Link Student Leadership Summit
November 30, 2022
Communicating a Vision: Message Design
Chapman University, Communications Department
November 14, 2022
You’ve Got My Back: Grow Your Business with Loyalty
California State University, Fullerton, Family Business
October 26, 2022
Apologies - Cultural and Gender Differences
Women@Fresco
March 10, 2022
Personality Quadrants and Effective Communication
Women Leaders Connect
March 12, 2021
Sales Careers for Women
California State University, Fullerton, Sales Leadership Program
October 13, 2020
After publishing my book, Techno-Human Mesh in 2001, which foresaw the social and political implications of the technologies we are building, I have dedicated myself to speaking about developing technology for the betterment of our lives. I also am passionate about leading with loyalty and integrity.
I'm a dynamic leader, coach and mentor helping startups and small companies who are challenged in attaining their next stage in their growth. I focus on scaling:
- Revenues
- Operational improvements
- Project management
Having started my career in high tech at the age of 13, I co-founded my own software company in my 20s. Pacific Genesys was sold to Optio Software, now Bottomline Inc. As an intrapreneur, I created new revenue streams in the healthcare, retail and new international markets.
I was tapped to lead the integration of our French partner becoming the EMEA headquarters for Optio Software. During my 3-year tenure in France, we grew revenues by 600%.
I've worked in AI software, healthcare, commercial kitchen construction, project management, and clinical trials, applying my extensive expertise in growth and operations management to any industry I encounter.
Key strengths:
-Generating revenue for fast-track growth businesses.
-Re-organizing, recruiting, coaching and leading teams to attain lofty revenue goals.
-Identifying and converting new business opportunities.
-Leveraging strategic business alliances.
-Driving all facets of sales, marketing, distribution, software development and customer service operations.
-Budgeting, international trade, relationship management and public speaking.
Coached new partners of Price Waterhouse Coopers how to generate revenue using a strategic sales framework. We worked with teams all over the world including the UK, Netherlands, Saudi Arabia, UAE, Kenya, Nigeria, Mexico, Canada and the US.
Helped CenExel, a clinical research organization, to consolidate their Patient Recruitment and Marketing organization across 14 research centers. Worked together as a national organization to accelerate patient recruitment and significantly lower their cost of marketing.
Developed new markets for Deep6 AI, an AI solution that precision matches patients for clinical trials, creating new revenue streams.
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